We study how to realize innovation, not the results of innovation.
We will talk about the philosophy and inspiration that make innovation manifest itself,
and how innovators think and collaborate.
We try to make sure that more people can realize the innovation they have imagined.

EV Tire Testing,
"The Difference in Perspectives"

develop performance according to the vehicle's characteristics

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The Exciting World of
Transformable Design

Reversible changes that enable functions by forms

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“A Car is Not a Rich Man's Toy.”

One car made every 16 seconds, the new era of automobile popularization

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Hankook Technology Group

The Form and Functions of
Two 'Tourism' Spacecrafts

Two different journeys and the shape of their spacecraft

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Hankook Technology Group

Digital Characters and MetaHumans

The evolution of digital characters and the metaverse of a virtual reality world where you can do anything

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More Stories

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  • Companies celebrate their shared 80th anniversary
  • Mobility startups as role models
  • Short Form, an Alternative to Snack Culture
  • The Zenith of Mechanical Engineering
  • Concept Cars, A Milestone in Automobile History
  • How Amazon Became an "Empire"