Proactive Culture

Proactive Culture

Under the Proactive Culture, the unique company culture of Hankook & Company that enables its members realize their full potential, we are performing the entrepreneurial spirit of challenge and innovation on the global stage

Proactive Culture is the unique company culture of
Hankook & Company which has grown based on the
entrepreneur spirit of challenge and innovation


Hankook & Company adopts and learns an efficient work style based on the foundation of Proactive Workplace. We create a working environment that increases our values by focusing on our tasks and completely removing all unnecessary matters


The symbol of Proactive Culture that will lead the innovation of Hankook & Company

Hankook & Company and major affiliates moved into Technoplex in May 2020 to lead the 4th Industrial Revolution era and strengthen the future competitiveness based on technology. Technoplex will be the best place to grow as a company that realizes innovation by combining the holdings and affiliates of Hankook & Company including Hankook Tire & Technology, Hankook AtlasBX, and Hankook Networks in one space. Technoplex, built on a total area of 47,919.42 ㎡ with 6 stories underground and 10 stories above ground, pursued Visual Connectivity for spatial planning and minimized interlayer breakage through void space and atrium. In particular, in addition to smart office facilities that pursue communication and autonomy to achieve open innovation without boundaries, employees can enjoy a healthier corporate life with various amenity facilities (Bistrofine, Fitness Center, Wellness Center, etc.) and environment-friendly work space. In the future, Technoplex will play an important role in establishing a future where innovation is realized as a technology innovation cluster through collaboration and communication-oriented work-style innovation.


Leading the innovative future technology, Hankook Technodome

In 2016, Hankook Technodom was established to secure our leadership in global technology and to strengthen the company’s future competitive edge.
Constructed with a total of 6 floors (including 2 underground floors) over a massive total area of 93,328 m2, Hankook Technodome is equipped with state-of-the-art research equipment and testing facilities, including driving simulators that perform virtual tests in real-world racing environments and anechoic rooms, the world's best noise testing facilities.

In addition, we continue to expand our professional global research staff and invest in the infrastructure for high technologies. We aim to lead the development of innovative frontier technologies by creating an innovative workplace that is also optimized for R&D processes.


Innovative testing infrastructure for high technology

[Global Main Proving Ground]
Hankook Tire opened Asia's largest tire proving ground Hankook Technoring in Taean, Chungcheongnam-do, Korea in 2022.

Covering a total area of 1.26 million square meters, (equivalent to the size of 125 football fields combined) Hankook Technoring features a high-speed main circuit designed to allow high-speed driving tests at up to 250km/h. Comprising 13 different test tracks for tire evaluation for wet and dry handling, noise, and ride comfort, the proving ground is designed to accommodate all types of vehicles, from supercars to trucks and buses.

Hankook Technoring will play an important role in strenghtehning Hankook's technical leadership and competitveness by conducting systematic field tests on the original technology developed at Hankook Technodome. This will allow Hankook Tire to solidify its position as a global top tier company.


Proactive Workstyle refers to the way Hankook & Company approaches its work. We operate a variety of campaigns and systems to maximize each staff’s personal potential, and we are creating a culture that motivates our staff.


Workstyle of Hankook & Company Proactive Workstyle

Proactive Workstyle is a unique working style of Hankook & Company that secures its global competitive edges. Hankook & Company staff share their most optimized working methods for the future workplace.

Hankook & Company aims to achieve a flexible, efficiency-oriented workstyle and is building a horizontal culture where creative ideas are freely expressed. We motivate the staff through a variety of systems from the workstyle innovating "Less for Better" campaign to the horizontal title system and the "Proactive Friday" that helps Hankook & Company staff develop their potential.

Proactive Workstyle forms the foundation of Hankook & Company Proactive Culture by providing the Hankook & Company staff with pride and a sense of belonging and the company with opportunities to achieve its mission and vision.


Beginning of Horizontal Communication Towards Proactive Leader"-Nim" Title

All staff at Hankook & Company, including the CEO, address each other with the title "-Nim." It is an honorific title which implies the horizontal communication based on the respect for one another. With the "-Nim" title system, all staff at Hankook & Company can share and appeal their opinion regardless of their age and position in the company. It enables a respective attitude towards each other, horizontal and flexible thinking, and great ideas.


Self-Plan and Self-Work Proactive Friday

About once a month, all Hankook & Company staff celebrate a special Friday to plan their own daily schedule. It is a day of opportunity for the staff to experience a variety of activities that may contribute to the performance of both the individual and the company. The staff can enjoy any activities that facilitate communication among colleagues, pursue self-development,and come up with creative ideas.

Through Proactive Friday, a day of independency and creativeness, all Hankook & Company members will grow into Proactive Leaders with adventurous mindset and open communication. Endless ideas and excellent performance are yielded based on the experience and insights gained from investing one’s time.

* Temporarily unavailable due to COVID-19


Beginning of Transparent Management with StaffProactive Concert

Every staff at Hankook & Company is the owner of the company. Hankook & Company holds an in-house management briefing that discloses and explains all management performances to investors as well as all Hankook & Company staff. Every quarter, the head of each department is given an opportunity to explain the management performance and any issues in the corresponding department to the staff directly. This effectively enables the staff to understand their department and communicate with each other, and, with their increased confidence in the company, the staff can produce the best result for their work. The leaders also receive a synergetic effect for their work from deeper understanding of company strategies and management status.

한국앤컴퍼니, Hankook & Company – 문화, 구성원과 함께하는 투명 경영의 시작, Proactive Concert


Proactive Awards lead to greater synergyProactive Awards

Proactive Awards are given to those organizations and their members that practiced Proactive Leadership most actively and produced good results. Prize winners are selected from various areas, and they receive an unprecedented amount of prize money.

As employees from around the world are eligible to receive the award, it is the most authoritative and honorable award in the company, and creating synergies among employees, i.e. making them go forward toward a more innovative goal.


Hankook & Company is building a culture for anyone to suggest their ideas through Proactive LAB. For innovative ideas that has potential in commercialization, we provide institutional support for spin-offs as an in-house venture.
한국앤컴퍼니, Hankook & Company – 창의적이고 자율적인 문화를 확산하는 사내벤처 제도, Proactive LAB


In-House Venture System for Expansion of Creative and Voluntary CultureProactive LAB

At Proactive LAB, the promotor of the idea acts a as a leader to form a team and works in an external environment away from the conventional workplace. The promotor and the team achieve great results through suggesting creative solutions and resolving problems with innovation like a startup business. If the innovative idea has potential to be a new business, it may become an in-house venture.

Hankook & Company creates a company-wide culture that is both creative and voluntary through Proactive LAB and builds innovative startups that create a better world for us to live in.


The Stage for Anyone to Present Their IdeasProactive Studio

Hankook & Company has an in-house proposal system where staff can freely suggest and implement their ideas regardless of their field of expertise. So far, over 2,000 ideas are pouring out every year. For those deemed to require "immediate action" or has "potential as a new business" through presentations and reviews, the corresponding staff initiates a small organization called Proactive LAB and start operating as a startup business.

한국앤컴퍼니, Hankook & Company – 누구나 자유롭게 아이디어를 제안 할 수 있는 무대, Proactive LAB