We study how to realize innovation, not the results of innovation.
We will talk about the philosophy and inspiration that make innovation manifest itself,
and how innovators think and collaborate.
We try to make sure that more people can realize the innovation they have imagined.

A Golden Ball for the world's best football player

The Ballon d’Or

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Steps Toward T2T

Recycling Used Tires

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SUV : More than Just a Trend

The SUV trend

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• #High-tech
• #People & Culture

AI : The Lubricant and Catalyst for Corporate Activity

AI utilization in businesses

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• #High-tech
• #Mobility Culture
• #Brand

Mobility Players_Mercedes-AMG A Fruit of Racing Passion

The Story of Mercedes-AMG

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• #High-tech
• #Design
• #Brand

Sharing Information and Introducing Products

World Technology Expo

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Resource Circulation:
Methodologies of a Circular Economy

The businesses created from resource circulation

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• #High-tech
• #Mobility Culture

1 Minute from Seoul
to New York

The various speed records

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More Stories

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• 
  Sustainable Electric Formula Racing with iON
• 
  The Magic Lamp of Innovation:
  A Company that Creates the Impossible
• 
  Methods of Harvesting Solar Energy
• 
  The Evolution of the Motor Shows, BIMOS 2024
• 
  Racing Towards Electrification:
  The "Raging Bull"
• 
  Space-based B2C Services