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Cho Hyunjun, CMO of Hankook Tire shares the strategies and insights on how Hankook is creating a path toward the more sustainable future. In hopes of contributing to the better world, Hyunjun shares how Hankook Tire has adapted sustainability in all areas of its business, transforming their value chain through innovation, practical solutions, partnerships, and by listening to the consumers. Transforming the business takes time and a collective effort in Hyunjun's words. Regardless, sustainability initiatives should be embraced as an accelerator for innovation, building consumer trust and loyalty and creating a path toward overall business success. For more details, check the first 2 parts of episode of #CMONOW #sustainability series on #CNBCCatalyst https://bit.ly/34J4QcU