Media

• Hankook & Company, Hanon Systems and Hankook Tire exhibit together at Automechanika Dubai, Nov. 10–12
• The showcase highlights battery, thermal management and tire technologies under the Hankook brand
• Group companies strengthen customer engagement and pursue new business opportunities in the growing Middle Eastern aftermarket

DUBAI, Nov. 11, 2026 — Hankook & Company Group, led by Chairman Hyunbum Cho, is participating in Automechanika Dubai 2026, the Middle East’s largest automotive aftermarket trade fair, taking place Nov. 10–12 at the Dubai Exhibition Center in the United Arab Emirates (UAE).

Automechanika Dubai is one of the leading automotive aftermarket trade fairs in the Middle East and Africa region, bringing together companies and industry professionals across automotive parts, equipment and services.

Hankook & Company Group is showcasing its mobility technology portfolio covering batteries, thermal management and tires, highlighting the global competitiveness of the Hankook brand.

The joint exhibit combines Hankook & Company’s Energy Solution (ES) Business Headquarters, leading global automotive thermal management supplier Hanon Systems, and Hankook Tire & Technology (Hankook Tire), three of the Group’s core businesses. Their technologies span vehicle power supply, thermal management and driving. The Group is also leveraging the companies’ expertise and customer networks to explore new partnerships through on-site consultations and business meetings with customers and distributors across the Middle East and nearby regional markets.

Hankook & Company’s ES Business Headquarters is showcasing a range of automotive batteries under the Hankook brand, including AGM (Absorbent Glass Mat), EFB (Enhanced Flooded Battery) and MF (Maintenance Free) batteries, with a focus on Hankook AGM batteries, a key product line of its global strategy. Alongside these products, it will also present its AGM technology for next-generation vehicles with advanced electrical systems, featuring a brand film and the Electrified AGM concept battery on display.

Hanon Systems is applying its automotive thermal management know-how and global operations network to drive growth in the aftermarket sector. The company is showcasing key aftermarket products, including compressors, radiators and condensers, alongside the Highly Integrated Cooling Entity (HICE), a fully integrated climate control module.

Hankook Tire is showcasing its airless tire technologies, highlighting its approach to developing tires for future mobility. The intelligent airless tire iFLEX illustrates the company’s approach to developing tire technologies for future mobility applications, including robotaxi. The company is also exhibiting an off-road airless tire already in mass production for use in unmanned firefighting robots, alongside Concept S, a sustainable airless tire concept that embodies its vision for tires made from 100% sustainable materials by 2050.

The Middle Eastern automotive aftermarket is positioned for continued growth, driven by an expanding vehicle parc and increasing demand for maintenance and replacement parts. According to global market research firm Ken Research, the automotive aftermarket in the six Gulf Cooperation Council (GCC) countries — Saudi Arabia, the United Arab Emirates, Bahrain, Kuwait, Oman and Qatar — was valued at approximately $12 billion in 2025 and is projected to reach $16 billion by 2031.

Through its participation in Automechanika Dubai 2026, Hankook & Company Group aims to leverage the technological capabilities and customer networks of its core companies to expand business synergies in the global automotive aftermarket.

“Automechanika Dubai provides an opportunity to showcase the Group’s technological strengths across batteries, thermal management and tires under one Hankook brand,” said a spokesperson for Hankook & Company Group. “We are strengthening engagement with customers worldwide, combining the diverse areas of expertise of our core businesses to drive new growth, new business opportunities, and further expand the global presence of Hankook.”