Media

• Sporty SUV fitted with Hankook tires from 18 to 20 inches ex works
• A perfect match: quiet and designed for performance

Seoul, Korea, April 7, 2025 — Global leading tire company Hankook Tire & Technology (Hankook Tire) announced that performance meets premium tires as the new CUPRA Terramar will be rolling out to customers on Hankook’s Ventus evo SUV tires. The premium summer tire is available for the sporty SUV in three different sizes from 18 to 20 inches. Meticulously designed for the specific needs of various model derivatives, the main priority when developing the 18-inch and 19-inch versions was high driving comfort. The top-of-the-range CUPRA Terramar models, optionally available with high-performance plug-in hybrid technology, can be fitted with the 20-inch Ventus evo SUV on request. All tires bear the ‘+’ symbol for CUPRA original equipment on the sidewall and will also be available from replacement dealers.

“With the Terramar, CUPRA is showing that family friendliness and sporty performance can go hand in hand. It is a perfect match for our Ventus evo SUV premium summer tire, which masterfully transfers the engine performance and sporty handling to the road,” says Klaus Krause, Vice President and Head of Europe Technical Center at Hankook. “The collaborative partnership with CUPRA on the tire development is reflected in the optimum match for each tire size. This enabled us to make an essential contribution to the sporty performance of the latest addition to the CUPRA family.”

Quiet, comfortable, and sporty by request
During the two-year development phase, Hankook placed a special focus on refining the sporty handling characteristics of the Ventus evo SUV without having to compromise on its low noise level. The development team succeeded in achieving especially quiet rolling characteristics by means of the thoughtfully engineered tread design as well as the careful mix of tread materials. Coming in at less than 66 decibels, the Ventus evo SUV is even below CUPRA’s own manufacturer’s specification, thus contributing to the CUPRA Terramar’s maximum overall noise level of 68 decibels. The technical features of the Ventus evo SUV include the Opti Pitch technology, geared towards the ideal size and positioning of the tread blocks, and the Kerf design, aimed at minimizing noise level. The Dual Pitch technology ensures the optimum number of blocks on the inside and outside of the tread for maximum steering precision when cornering, but also takes into account the requirements for a low-noise tread pattern. Additionally, the tread height was adjusted to reduce noise without compromising traction, braking behavior, cornering stability or maximum mileage.

Perfectly matched tire characteristics, no matter the size
Whether on the test bed, a bumpy, vibrating track, or in the endurance test on the Nürburgring Nordschleife, each tire version for the CUPRA Terramar was subjected to a challenge testing program in order to achieve maximum performance in each and every size. While the 18-inch and 19-inch versions of the Ventus evo SUV offer maximum driving comfort, the Hankook engineers gave the 20-inch tire a sportier configuration to emphasize its dynamic character.

The new Ventus evo SUV is produced exclusively at the company's ultra-modern European site at Rácalmás, Hungary. All sizes of the Ventus evo SUV are available in all sales markets for the CUPRA Terramar, evidencing the versatility of the high-quality all-rounder from Hankook.